What constitutes a superior video? What are the elements that format a successful video? These are the questions that need to be answered to enhance a company and promote the product. Because video production has taken over the media world, it is essential to the distributor that the video contains these few key elements for a successful recall rate. Implementing these factors will draw in the crowd and will leave them wanting, even needing more of the company.
First and foremost, the company's site needs to add web video to all properties. Whether it a quick snip it or an informational piece, having a video will generate the "hook" that will engage the audience and keep them interested. The viewer wants to know it all upon entering the site and previewing them with a video will tell them what they want to know in a short period of time. With an increase of video usage to 81% (web video marketing.com), it is only logical to add videos to all properties of the site. The viewers want to see what is going on and visualize themselves with the company. By doing so, they can do just that.
Secondly, execute a video on the homepage. Videos offer entertainment and adding sights and sound to the website will increase the return and conversation rates. For example, Dallas video production companies welcomes the viewer with a pleasing, imaginative segment that previews examples of their work. The aesthetic appeal correlates with their passion about web video production and creates a personal connection that instills a lasting impression. The site "kills" the skepticism that often times comes with first entering a site.
Thirdly, make the company information available and known to the viewer. After viewing the video on homepage, the audience has an immediate "in" with what the company is selling. According to BIA/Kelsey, 1 in 5 people who watch the primary video will execute a call to the company. Therefore, it is of the utmost importance that the company's contact information and/or purchasing information is within site. With 72% of buyers more willing to purchase after viewing the video (web video marketing.com) and having the purchasing information present, it is easier for the consumer to take action. The consumer will respond more quickly to the call to action.
Using these simple tips for success has proven to be practical. With an 81% increase of marketers in the past year (web video marketing.com), how can a company not use these tactics? They are quick, easy, and most importantly keep the attention of the viewer on the page. No one wants to read pages upon pages of information, but would rather watch a two minute web video that gets right to the point. The audience is all about getting the information now, and video production gives it to them. So, why not create something short and sweet that is entertaining? Kill that immediate skepticism and stimulate the viewers' minds with a web video, but be sure to include the guidelines for success.
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