The internet has a way of drawing the viewers in and grasping our attention. Its quickness and availability keeps the attention of the audience keeping them involved and engaged on the internet. A way the internet holds the attention of the viewers is through the use of web videos. Web videos have the ability to visually stimulate our eyes and mind feeding the viewers more and more to keep them engaged. It helps the viewer skip over all of the extra fluff that is implemented into the text and hits them with the highlights, the good stuff. Television does just the opposite of video production. Television clutters the segment with advertisements every four or so minutes leaving the consumer annoyed and frustrated. Television does not simply get down to the point, but leaves the viewer hanging till the very last second. Living in such a fast paced environment does not require the extra fluff that television serves hence why web videos are of the utmost importance.
Web videos have a leg up on television in every possible way. Internet videos are short, sweet, and to the point. Video production makes sure to give all the information up front without the clutter that comes with television. The highlights are there for the taking within seconds of watching the video and can be viewed over and over again. There is not any waiting till the very end to get what is really wanted. Advertisements in web videos, if there are any, are reduced and very short. They do not litter the video and do not taint the viewer's perception.
The recall rates for web videos tower over television. There is simply no comparison between video production and television. Videos have a 65% recall rate compared to televisions 46% recall rate which proves how much more successful videos are then television. Not only the astounding 65% recall rate, but videos have a 50% brand recall (28% for television), 39% message recall (21% for television), and 26% likeability (14% for television) (Nielsen). These percentages demolish what television has to offer. Video production and online videos soar over television statistics crushing any competition. Video production companies create such products that draw in and keep the attention of the viewer within a short time frame.
In regards to cost, video production is much more cost conscious and is more of a bang for your buck. Television is much more costly and has less of an influence than web videos. Web videos have the ability to be distributed over multiple different sites including Facebook, Twitter, Linkedin, among many others. Having this ability creates a wider audience ultimately communicating the company's business and product in an impressive manner. The audience also has the ability to comment on the videos and share their thoughts which increases customer service and helps enlarge business credentials. Video production companies produce videos that are continuously accessible. This constant accessibility keeps the audience coming back for more. The video can be viewed as many times as possible with a guaranteed lack of advertisements and buffering.
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