There's no question about it; video marketing works. The use of video in online marketing is on the rise, and for good reason, that is where the people are. A recent study showed that videos were 50 times more likely to receive an organic first page ranking than standard text submissions. Online video is the fastest growing medium in history. 52% of people took action as a result of watching video online. 77% of Americans who use the internet watched an online video last month.
1. Make Your Video Public. This obviously basic step allows your video to be searchable and is a step often missed.
2. Choose the appropriate category and tags for your video and use the description box to actually describe the video. Stuffing this area full of keywords may seem like a good idea, but trying to trick Google is risky.
3. Create at least one call to action including a link to your website. Activate your viewers by giving them the next step to learn more about your offer or the topic.
4. Publish transcripts on the same page as the video because it provides search engines with information and it provides users useful information. Search engines don't index video content very well.
5. Use tools other than YouTube. There are things you can do on other services that you can't do on YouTube.
6. Include unique URLs in the Video Description. The URL could be for a landing page, or even your homepage. The objective is to minimize obstacles which might prevent leads from being driven back to your website. In B2B marketing, generating leads is typically an important content objective. Links back to your site facilitate this lead generation process while simultaneously improving various page-ranking metrics with search engines.
7. In video, less is more. Your video needs to end, and it should probably end sooner than you think. Break your video content up into shorter sections, 2.5 minutes or less, if needed. Keep in mind, people have short attention spans and it is unlikely they'll sit through 10 minutes of video.
8. Use a sitemap to facilitate search. An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated. HTML sitemaps are designed for the user to help them find content on the page, and don't need to include each and every subpage. This helps visitors and search engine bots find pages on the site. Besides video sitemaps, there are video microformats. Facebook and Yahoo (SearchMonkey). It makes content more easily discoverable. Microformats and structured data are becoming more common for supplying/formatting content to search engines.
9. Creating interesting and engaging video content isn't about featuring the smartest person in the company, it is about tone and manner. When selecting the talent to appear on-screen, consider who would be the best at presenting content and explaining things clearly and in a compelling way.
10. Remember branding. Besides blogs, YouTube and your own website, video can be embedded and shared almost anywhere. As you plan and produce your video, be sure to incorporate your brand identity and key messaging into the video content. Create a clear and consistent brand message that shines through regardless of the video platform you use. You can also watermark the video with your brand and website address, or you can go a step further and include intro and exit segments that ensure branding is clearly delivered alongside your website URL and other key messaging.
Business Blogging and Lead Generation How To Do Videos - For Local Business Owners 8 Ways To Socialize Your Video Marketing Strategy What Is Video Marketing? A Valuable Strategy
0 comments:
Post a Comment