Web videos are powerful tools for promotion of a business. The content is being put out there for viewers to take in. Videos that have humor are able to keep the attention of the viewer creating a satisfaction and need for more. An entertaining video enables the brain to remember the content because it stimulated the mind. This is the kind of material that needs to be executed. Humor acts as an essential part of video production.
Humor does more than make our stomach hurt and bring tears to our eyes. It humanizes and personalizes the web video. Providing that personal connection to really draw in the audience is done so through humor. With a response rate increase from 4 to 7 (webvideo marketing.com), humor is a tactic that brings life and remembrance to the video. It hooks the audience into the company and keeps them connected to what the message is. Whether it is slapstick humor or comedic relief, it will get the job done. A 4 to 7 increase in response rate is what companies want and seek to gain.
People today want to view content rather than read it. Information is often skipped over or forgotten when reading text, but with a web video the information is given at hand and gets right to the point. The content/message is communicated better through sight, sound, and motion. Videos execute all of these characteristics with aesthetic appeal and with a little humor thrown into the mix. Humor adds authenticity to the video and the company as well. A brand or product is better remembered through light use of humor that enhances the content of the company and makes the message visible to the audience. That initial attention getter is what companies seek after in their online videos to keep the viewer coming back.
Web videos that provide insight into the company and give that immediate buy in hold the power of social sharing. When a video strikes a viewer and resonates with their thoughts, the social sharing factor will most likely be implemented. Producing a video that generates the power of social sharing will ultimately create a limitless audience. Implementing the links to other social networking sites such as Facebook, Twitter, Google+, Linkedin, and many others is crucial for the social sharing factor. Also, having a comment section attached to the video will create conversation between viewers allowing them to express their ideals and thoughts about the topic and/or company.The message of the web video will be shared with those who are looking for such a company and who are not looking for such a company. Either way the content will be out there.
This is what a company ultimately desires. Driving sales, taking action, and instilling a call to action is the goal and it is done through online videos. Web videos hit the highlights of the content and give what the consumer wants in a short time frame. Add a little humor to the web video along with the tips of the trade and you have yourself a successful, knee slapper.
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